Blog
Advertising Isn't An Expense. It's An Investment.
The times they are a’changin’.
There’s a lot going on over at Google these days. Time was, SEO mean laying the foundation of on-page and on-site optimization and then building backlinks until your fingers bled. Then Google came to an important realization: The best content is written by writers,...
Creativity sparks a greater ROI
It’s a question often asked of any advertising professional: “what’s going to be my return on investment?” While there are many metrics for measuring ROI, measuring the ROI of creativity itself if perhaps the most important consideration. So why do so many...
How often have you replaced your carpeting?
This was a line I heard many times while cutting my teeth in this business with Tampa advertising icon Bob Denton at Denton Advertising. All we did was shelter advertising for large developers, like US Home, ITT Palm Coast, Westinghouse (now WCI), Ryland Homes,...
Is There An “Above The Fold” In Website Design? Not any more.
Back when I was a budding young reporter at the University of Missouri’s Journalism School, the highest honor you could get was a front page story placed “above the fold.” Even though that was, dare I say, over 30 years ago, the term stuck in design circles and even...
Everything Old Is New Again With Social Media.
Last year for my 50th birthday, I was presented with a gift I adore – a signed black and white print called Tiny Dancer from Tampa-based photographer David Henry Williams. Of course, I love this gift. The music this little girl was listening to didn’t just flow to her...
Rinse, Lather And Repeat. Marketing Scheme Or Marketing Genius?
When an ad exec added one word to directional copy on shampoo bottles, it doubled shampoo sales overnight. Of course, this was in the 1950s – the era of Brylcream and once or twice weekly hair washing – so people probably did require two washes and rinses to get...
Make The Holidays Happier with a Custom Greeting
Between now and November 30, we are accepting 10 holiday greeting projects. Either in print or online, they’ll stand apart from the holiday clutter. Like this year’s that we did with The Design Lounge in Jacksonville: