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Advertising Isn't An Expense. It's An Investment.

Are white papers dead?

Are white papers dead?

As marketing and advertising professionals, we’re alway looking for the next bright shiny object that can attract attention to our clients.  But sometimes, glitz and tricks aren’t always the most effective way to do that.  In our zeal to be current, we sometimes...

Advertising In The Metaverse.

Advertising In The Metaverse.

First things first.  What the heck is the Metaverse?  Simply explained, think of the Metaverse as a video game, except there is no objective, no winners and no losers.  Sure, you can play games in the Metaverse, but you can also hang out with friends, go shopping,...

Social Media. The Good, The Bad And The Ugly.

Social Media. The Good, The Bad And The Ugly.

It’s the media many of us love to hate. Social media. It’s transformed the way people communicate and relate to one another. Whether you’re a fan or a foe, social media is here to stay. While I must admit that I have aged out of any understanding of Snapchat, I do...

The Ghost Blogger Goes To The Dogs.

The Ghost Blogger Goes To The Dogs.

Blogs are a wonderful opportunity for companies to share pertinent, important information in an unbiased way that helps their customers make informed decisions. Such is the case with this post for SEO and Marketing Guru Kristen Thompson of St. Petersburg-based...

The Ghost Blogger Hits The Road

The Ghost Blogger Hits The Road

As many of you know, I have the good fortune to write blog posts for a number of awesome clients. I consider myself a ghost, rather than a guest blogger, because I channel my clients unique selling propositions to find the right tone and content to match their...

A Blog Post About Blog Posts

A Blog Post About Blog Posts

I am one of 31.7 million bloggers in the U.S. That’s a whopping 10 percent of the population. There are many good reasons blogs are so prolific. First, Google loves good content and rewards well-written blog posts with top search engine rankings when keywords are...

The more things change, the more they stay the same.

The more things change, the more they stay the same.

Back in 1984, I graduated from the University of Missouriwith a degree in Magazine Journalism and an Associates in Commercial Art. Myfirst job out of college was as editor for On The Green Magazine in SouthFlorida. I pretended that I knew a thing or two about golf to...

Case Study: A facelift on a 30-year-old brand.

Case Study: A facelift on a 30-year-old brand.

The magic word in advertising right now is millennial. Smart businesses from all industries are wooing these young, discretionary and experience-craving audiences, and First National Bank of Pasco (FNBP) was no different. With the anticipated opening of a new branch...

Curiosity + Creativity = Opportunity

Curiosity + Creativity = Opportunity

I had the distinct pleasure of not only attending, but presenting at the recent Focus On Entrpreneurs Conference, held in downtown St. Petersburg last week on April 27th and 28th.  I learned a ton of useful information, met a lot of really great people, and came...

Five Content Marketing Trends To Watch For In 2017

Five Content Marketing Trends To Watch For In 2017

Google is becoming addicted to content. Not just any content, but the kind that gets people to react, to think, to take action. Content marketing is nothing new. Advertisers have been doing it for decades. What’s changed is the delivery of that content. What’s...

Why Google Might Not Like Your Website As Much In 2017

Why Google Might Not Like Your Website As Much In 2017

Bear with me, but I’m going to get a little technical with you. Take a look at your website in a web browser like Firefox, Safari or Chrome. Does it have an http: in front of it or an https:?. That one letter of difference could make a big difference in whether or not...

The “Voice” Of Lake Jovita Gets A Facelift

The “Voice” Of Lake Jovita Gets A Facelift

This is an inspiring story of a community newsletter that has come of age – and of me returning to my academic roots. I earned my Bachelor of Journalism from the University of Missouri in 1984 with a specialty in magazine editorial and graphic design.  While I’ve...

Online video marketing is a powerful thing.

Online video marketing is a powerful thing.

n 2012, there was an hour of YouTube videos uploaded very second. By 2013, 72 hours of online video was uploaded every minute, up by 12 hours each minute over the previous year, according to Fast Company and Forbes. When trying to reach a millennial market, video...

The Top 10 “Keeping It Real Guide” To Launching A Website.

The Top 10 “Keeping It Real Guide” To Launching A Website.

Let’s face it. The idea of launching a new website can be intimidating and overwhelming, yet necessary and often overdue. As technology changes to accommodate new usage patterns and a propensity toward mobile viewing, today’s web design has completely evolved from the...

The Cobbler’s Kids

The Cobbler’s Kids

April 21, 2015.  That is sadly the last date I posted on The Creative Stable blog.  Which is ironic considering I’ve written nearly 40 for clients in that time period, in addition to dozens of projects, websites, scripts, and other content, so you can safely...

Mobile Rules Starting Today

Mobile Rules Starting Today

The canary in the coal mine isn’t just feeling dizzy, it’s not moving much.  That’s because there have been whispers about the changing Google algorithm that’s going to affect everything we do online, but today it became official. Google announced today that when...

The Do’s and Don’ts of Website Creation.

The Do’s and Don’ts of Website Creation.

At any given time here in the Stable, we have multiple website design projects going.  They can go very smoothly or a little rough, depending on how well you’ve prepared yourself for a web presence – yes, that’s right, I said “prepared YOURSELF.”  It might...

Cake & Whiskey Magazine Gave Me A Sweet & Spirited Opportunity.

Cake & Whiskey Magazine Gave Me A Sweet & Spirited Opportunity.

Just about every day, as I’ve done for over 25 years from my home studio, I try to craft words and images that provoke action.   Buy this, support that, LOVE these.  It’s my livelihood and my passion. And I’ve been so fortunate to do this from my home....

Direct mail is alive, well and kicking in better SEO.

Direct mail is alive, well and kicking in better SEO.

In the early 2000’s, it was predicted that print would die. It was “old school” compared to the nanosecond immediacy available via computer desktop. Digital resources were, and still are, seen as faster, cheaper, easier to track, and the wave of the future.  Or...

Google Changes Algorithm with Mobile in Mind

Google Changes Algorithm with Mobile in Mind

By Guest Blogger Tom Perricone, President of Shield Watch IT Services With technology changing daily we as consumers are constantly finding better ways of getting connected, staying connected and finding what we need in a simple and effective way.  Mobility...

TGIM?

TGIM?

Every Monday morning, you see it all over Facebook.  The “Oh Friday how I miss you” memes, and the oversized cups of coffee.  For many, Monday holds the unpleasant reputation of being the worst day of the week.  As the Mamas & Papas sang, “Monday,...

25 years wiser

25 years wiser

The year was 1989, and I was a copywriter, associate creative director and chief bottle washer with Tampa’s unofficial school of advertising, Denton Advertising.  Bob Denton was a tough teacher.  He demanded our best and had unique ways of coaxing us into...

Does good copywriting require good grammar?

Does good copywriting require good grammar?

This is a question I’ve been asked many times over in my career.  Grammar in advertising is a double-edged sword.  You need to know the rules to avoid the $52,000 mistake The History Channel made recently in their full-page New York Times ad for a...

The times they are a’changin’.

The times they are a’changin’.

There’s a lot going on over at Google these days.  Time was, SEO mean laying the foundation of on-page and on-site optimization and then building backlinks until your fingers bled.  Then Google came to an important realization:  The best content is...

Creativity sparks a greater ROI

Creativity sparks a greater ROI

It’s a question often asked of any advertising professional:  “what’s going to be my return on investment?”  While there are many metrics for measuring ROI, measuring the ROI of creativity itself if perhaps the most important consideration. So why do so many...

How often have you replaced your carpeting?

This was a line I heard many times while cutting my teeth in this business with Tampa advertising icon Bob Denton at Denton Advertising.  All we did was shelter advertising for large developers, like US Home, ITT Palm Coast, Westinghouse (now WCI), Ryland Homes,...

Is There An “Above The Fold” In Website Design? Not any more.

Is There An “Above The Fold” In Website Design? Not any more.

Back when I was a budding young reporter at the University of Missouri’s Journalism School, the highest honor you could get was a front page story placed “above the fold.” Even though that was, dare I say, over 30 years ago, the term stuck in design circles and even...

Everything Old Is New Again With Social Media.

Everything Old Is New Again With Social Media.

Last year for my 50th birthday, I was presented with a gift I adore – a signed black and white print called Tiny Dancer from Tampa-based photographer David Henry Williams. Of course, I love this gift. The music this little girl was listening to didn’t...

Rinse, Lather And Repeat. Marketing Scheme Or Marketing Genius?

Rinse, Lather And Repeat. Marketing Scheme Or Marketing Genius?

When an ad exec added one word to directional copy on shampoo bottles, it doubled shampoo sales overnight.  Of course, this was in the 1950s – the era of Brylcream and once or twice weekly hair washing – so people probably did require two washes and rinses to get...

Make The Holidays Happier with a Custom Greeting

Make The Holidays Happier with a Custom Greeting

Between now and November 30, we are accepting 10 holiday greeting projects.  Either in print or online, they’ll stand apart from the holiday clutter.   Like this year’s that we did with The Design Lounge in Jacksonville: