Blog
Advertising Isn't An Expense. It's An Investment.
Everything Old Is New Again With Social Media.
Last year for my 50th birthday, I was presented with a gift I adore – a signed black and white print called Tiny Dancer from Tampa-based photographer David Henry Williams. Of course, I love this gift. The music this little girl was listening to didn’t...
Rinse, Lather And Repeat. Marketing Scheme Or Marketing Genius?
When an ad exec added one word to directional copy on shampoo bottles, it doubled shampoo sales overnight. Of course, this was in the 1950s – the era of Brylcream and once or twice weekly hair washing – so people probably did require two washes and rinses to get...
Make The Holidays Happier with a Custom Greeting
Between now and November 30, we are accepting 10 holiday greeting projects. Either in print or online, they’ll stand apart from the holiday clutter. Like this year’s that we did with The Design Lounge in Jacksonville: