Just Google It.

Just Google It.

Google remains the big dog on the porch, so what does the future hold for this tech giant and what does it mean to those of us in the advertising industry? This week the U.S. Department of Justice filed its second antitrust suit against Google and aims to break up its...
Are white papers dead?

Are white papers dead?

As marketing and advertising professionals, we’re alway looking for the next bright shiny object that can attract attention to our clients.  But sometimes, glitz and tricks aren’t always the most effective way to do that.  In our zeal to be current, we sometimes...
Advertising In The Metaverse.

Advertising In The Metaverse.

First things first.  What the heck is the Metaverse?  Simply explained, think of the Metaverse as a video game, except there is no objective, no winners and no losers.  Sure, you can play games in the Metaverse, but you can also hang out with friends, go shopping,...