by Jennifer Frazier | Jun 5, 2026 | Blog
In late October 2017, Gary Vaynerchuk walked onto a stage in Portland, Oregon, and delivered a keynote. Nothing about that is remarkable; he gives dozens of them a year. What happened next is the part worth studying. His team took that single talk, sliced it apart,...
by Jennifer Frazier | Jun 2, 2026 | Blog
If you launch a business in 2026 without legally owning the seven assets below, including your logo source files, your domain, your website content, your brand photography, your trademarks, your copyrights, your brand style guide, and the contracts that assign IP from...
by Jennifer Frazier | May 17, 2026 | Blog
Picture this: a small business owner walks into a Monday morning meeting beaming. “We got 300 new marketing leads last month!” The team applauds. Someone brings donuts. There is a very real possibility that a motivational fist pump is involved. And then,...
by Jennifer Frazier | May 9, 2026 | Blog
There’s a moment every small business owner knows. Someone at a networking event, a dinner party, or a chance encounter asks the question: “So, what do you do?” And you freeze. Or you ramble. Or you launch into a three-paragraph explanation that...
by Jennifer Frazier | May 4, 2026 | Blog
A client called me this spring in a mild panic. Her Facebook ads had been “crushing it” since the previous fall, and then suddenly, her cost per lead had nearly tripled. People stopped responding. Her pipeline dried up. She hadn’t changed a thing....
