by Jennifer Frazier | Sep 7, 2026 | Blog
Ask ten small business owners how their marketing is performing, and most will point to something visible: a follower count, a handful of likes, maybe a comment thread that got some traction last week. Ask them how much revenue that activity actually produced, and the...
by Jennifer Frazier | Aug 31, 2026 | Blog
There is a question that lands on nearly every small business owner’s desk eventually, usually right after a budget meeting or a disappointing month: should we pour money into paid ads, or should we play the long game with organic growth? It feels like a fork in...
by Jennifer Frazier | Aug 21, 2026 | Blog
Marketers tend to believe targeting is the thing that wins campaigns: the right audience, the right lookalike list, the right zip code. But the research says something almost opposite. In a widely cited analysis of nearly 450 ad campaigns, Nielsen and NCSolutions...
by Jennifer Frazier | Aug 11, 2026 | Blog
Somewhere around day four, the panic sets in. The campaign launched with a solid budget, sharp creative, and a landing page everyone on the team actually liked. Then the dashboard shows three clicks and zero conversions, and the group chat starts asking whether the...
by Jennifer Frazier | Aug 4, 2026 | Blog
The gap between a brand that looks good and one that actually performs is more common than most business owners want to admit. According to the Edelman Trust Barometer, consumers now trust the brands they personally use more than they trust government, media, their...
