by Jennifer Frazier | Nov 14, 2025 | Blog
Key Takeaways: > Creative is the New Targeting: Platforms like Meta and Google now rely on your ad content—not audience settings—to reach the right people. > Quality Creative Drives Results: Strong visuals and messaging lead to better engagement, lower costs,...
by Jennifer Frazier | Nov 8, 2025 | Blog
Key Takeaways from the Shift to GEO & AEO > SEO is evolving into GEO – be the answer, not just the top link: Simply ranking #1 on Google isn’t the golden ticket anymore, since the click itself is no longer the prize. Now you need your brand to be the answer in...
by Jennifer Frazier | Nov 1, 2025 | Blog
If you feel like the pay-per-click (PPC) advertising world has been turned on its head lately, you’re not alone. In the past year or two I’ve watched PPC advertising undergo some of the most radical changes I’ve seen in my career. Both Meta (formerly Facebook &...
by Jennifer Frazier | Jul 18, 2023 | Blog
If you’re a wine lover, or oenophile, you might enjoy this recent article I wrote in Lake Jovita Life. In it, I’ve joined in a spirited panel discussion with three wine experts as we discuss trends in the industry and what’s hot and what’s...
by Jennifer Frazier | Jun 14, 2023 | Blog
Brilliant Cosmologist Stephen Hawking once told the BBC, “The development of full artificial intelligence could spell the end of the human race.” Another famous Stephen, Stephen King, wrote “amateurs sit and wait for inspiration while the rest of us...
