by Jennifer Frazier | May 9, 2026 | Blog
There’s a moment every small business owner knows. Someone at a networking event, a dinner party, or a chance encounter asks the question: “So, what do you do?” And you freeze. Or you ramble. Or you launch into a three-paragraph explanation that...
by Jennifer Frazier | May 4, 2026 | Blog
A client called me this spring in a mild panic. Her Facebook ads had been “crushing it” since the previous fall, and then suddenly, her cost per lead had nearly tripled. People stopped responding. Her pipeline dried up. She hadn’t changed a thing....
by Jennifer Frazier | Apr 24, 2026 | Blog
Let’s be honest. You’ve probably felt the pressure. The unspoken rule of social media that says more is more, more posts, more platforms, more content, more, more, more. So you push yourself to post every day, or try to show up on Instagram and Facebook...
by Jennifer Frazier | Apr 17, 2026 | Blog
The consensus across every authoritative source is unambiguous: advertising is a component of marketing, not a synonym for it. Marketing is the broad strategic discipline encompassing everything from market research to customer retention. Advertising is one tactical...
by Jennifer Frazier | Apr 14, 2026 | Blog
Ask a room full of business owners what their brand is, and most of them will point to the same things: their logo, their colors, maybe a tagline. It makes sense as these are the most visible parts of a business. But reducing your brand to those elements is like...
